Copy reads (emphasis mine):
See how much better they are...
Flint Gifts by Ecko
Anyone who loves to cook (male or female) is sure to love these wonderful Flint household gifts. They're beautiful, useful, lasting gifts that will be daily reminders of you and your thoughtfulness for years to come. See them and dozens of other Flint Gifts by Ecko wherever fine housewares are sold. See how much better they are!
Double-take! People who are male can love to cook?! And we can buy them cooking utensils and be considered thoughtful?! Whee!