"There is difference and there is power. And who holds the power decides the meaning of the difference." --June Jordan

Saturday, June 13, 2009

Vintage Ad of the Day

Taking us all back to a time when nipples were fashion accessories:


The caption reads:

Now you can have the sensual no-bra-look while wearing a bra.
The look is so provocative, no one would believe you're actually wearing a bra, yet you get all the support you want.
Our exclusive braless-look-bra is the very first bra to have its own built in nipple. Imagine having that sensual cold weather look all the time. It is so sexy, it'll give your shape a whole new eye-opening dimension. The bra is available in beige, white, or black. It's made from lined sheer nylon trimmed with daisy lace. Sizes 32, 34, 36. The bra is machine washable.

Didn't anyone ever start to wonder why these women's nipples were ALWAYS hard? And what if their real nipples (realistically probably located somewhere a bit lower than the bra's) ever poked through, creating a quadruple effect?! Horrifying.

I find this whole thing especially funny, since, while shopping recently, Katie and I were making fun of these bras with built-in "modesty panels" that provide extra padding so that the nipple will never make an appearance. Times sure have changed.

Anyone want to bring this look back?

(Via the Vintage Ads LJ Community)


Artemis said...

No more ridiculous than the nipple inserts promoted on Sex and the City some years back - remember that episode? I can recall reading the media here in Canada and how stores in Toronto were experiencing a spike in sales thanks to that episode. What's more sad that these things exist perhaps, is how we buy into it as a society and don't see it as the sexual objectification that it really is. Grr argh.

plumpdumpling said...

OMG OMG OMG! This is the best thing ever! So great that it can't be real!

A cursory glance at eBay yields no results, but a nipple bra will be mine. Oh, yes, it will be mine. (To give to you for your birthday.)

Kaethe said...

Interesting. You know what else gives a woman that "sensual no-bra-look"? Nursing a baby or two for a year or three. Nice to know all the lactivists will find themselves looking so sexy for the rest of their lives.

Interesting that the bra didn't come in a size larger than 36. I guess no woman as big as a 38 could hope to look sexy.

Tracey said...

plumpdumpling: Ha! I love that you love this so much. You know, you could probably make your own nipple bras so easily, by attaching nipple-like objects of whatever shape and size you like to the bras you already own. What do you think would work best? Jelly beans?

Tracey said...

Artemis: I never watched SitC, but it's hilarious that nipple inserts gained popularity because of it. I have a really hard time imagining people actually wearing them around in their everyday lives.

Keathe: I totally noticed the size issue, and thought it was weird, too. Especially since they marketed this product to women who feel like they "need support". Would it just be too unbelievable that a woman bigger than a 36 could ever possibly go without a bra, whether it would be faking or not?

plumpdumpling said...

It can't be anything edible, because I don't want to be the girl seen peeling the nipples off her bra and eating them in public.

plumpdumpling said...

SteLo just said that he's going to get the male version: the Nipple Bro.

plumpdumpling said...

You know me better than I know myself.

Winona said...

I think this must have been worn by the women on the set of Friends. Either that, or it was *always* cold.

Jordan said...

The team regularly accommodates requests, best graphic design firms in the world devises creative solutions, and leverages their deep technical expertise.

Lauren Chevalier said...

This is surely a very good blog, thanks a lot for sharing such nice information here.
multiple url opener for chrome