The caption reads:
THE NIPPLE BRA
Now you can have the sensual no-bra-look while wearing a bra. The look is so provocative, no one would believe you're actually wearing a bra, yet you get all the support you want.
Our exclusive braless-look-bra is the very first bra to have its own built in nipple. Imagine having that sensual cold weather look all the time. It is so sexy, it'll give your shape a whole new eye-opening dimension. The bra is available in beige, white, or black. It's made from lined sheer nylon trimmed with daisy lace. Sizes 32, 34, 36. The bra is machine washable.
Didn't anyone ever start to wonder why these women's nipples were ALWAYS hard? And what if their real nipples (realistically probably located somewhere a bit lower than the bra's) ever poked through, creating a quadruple effect?! Horrifying.
I find this whole thing especially funny, since, while shopping recently, Katie and I were making fun of these bras with built-in "modesty panels" that provide extra padding so that the nipple will never make an appearance. Times sure have changed.
Anyone want to bring this look back?
(Via the Vintage Ads LJ Community)