The closing lines are priceless:
"Over the next few weeks, we expect our new promotions to draw more female customers than ever into Game Stop stores. So, keep in mind what we've seen here today: A personal approach, good listening, and knowledgeable suggestions delivered in a friendly, unassuming way will help you create hundreds of new female Game Stop enthusiasts."Uhh, since when are female customers the only ones who appreciate good listening and unassuming, knowledgeable suggestions?
I could go on and on about how ridiculously condescending I found this, but I think the guy who left this comment over at Kotaku sums it up pretty nicely:
This is why women won't ever get into technology, or gaming. Because stupid ad campaigns like this one just belittle them, and give employees the impression that women are stupid cave people who have no idea how to use technology.
As someone who has known their fair share of female gamers, I can tell you the majority of them are always pissed off when Gamestop / Best Buy / big chain store talks down to them, like they don't know shit about gaming BECAUSE they are a woman. Movies like this just further hammer that point home.
I once remember an incident at Gamestop, I was with a woman who was trading in some games - the clerk watched her walk up to the counter, say "I'd like to trade my games in", made some small talk, and at the end, the clerk turns to ME and says "So man, what are you going to be picking up with your trade-in credit?" to which I said "...these aren't my games, or my credit" and he goes "...really? oh...".
I just felt so horrible for him that the world has conditioned most people into thinking women can't possibly know anything about technology, to the point where even if they do, they keep quiet about it because most men will talk down to them anyways.
Sexism sucks, and for once, it's not a Gamestop problem, because ALL companies have videos like this, how to target women because apparently women aren't supposed to know about technology.
Agreed. Sexism does suck.