Ummm, yeah. Shaming a man for exhibiting "feminine" behavior (according to Mr. T., anyway) wasn't enough, apparently. They actually had to have hyper-masculine Mr. T. assault him with a machine gun followed by the tagline, "Get Some Nuts" in order to get their point across. What we have here is a depiction of an overt hate crime in order to sell candy bars.
Putting Mr. T. behind the gun doesn't make it funny, and neither does making it shoot Snickers instead of bullets. It's not funny. It's homophobic and misogynistic.
It's a disgrace.
Go here to tell Snickers what you think of their new campaign, and click here to e-mail the ad agency that produced it.
UPDATE: I'm late in adding this, but it seems that Snickers has pulled the ad due to complaints. My cheesy-pun-lovin' boyfriend sent this link to me with the tagline, "No one SNICKERed." Ha! Get it?!